Kerala IT Policy 2017 (Draft)

Department of Electronics & Information Technology

Govt. of Kerala

2.3.3. Marketing

This group drives the demand for IT / ITES and focus in bringing global industries and developing IT industries in Kerala through innovation and acceleration capabilities. Sustainable entrepreneurship development shall be the mandate of this group.

Human Capital Development Infrastructure and Foundational Capabilities

Comments - 5

govt. departments like tourism,Health ,IT etc should have effective marketing team to give wide publicity and coverage to the people to create general awareness about various services and initiatives taken by govt. for the citizen.

20-04-2017 12:16 pm


28-03-2017 4:14 pm

Marketing is an ultimate requirement of government departments to educate and inform the people of the state on various policies and people friendly steps taken by government to help the poor citizens.Lack of awareness is the critical issue faced by public

Sasidharan Nair
24-03-2017 4:54 pm

Every department should have a Marketing Manager mainly to inform the citizens and make aware of the citizens about the various e governance initiatives of that department through various PR activities

24-03-2017 4:51 pm

Thanks for sharing!

Driving Directions
23-03-2017 1:59 pm